Last night, I finally went to bed around 2 a.m. Sundays, for us, are not the ideal "day off". We wake up, clean the house, go to three or four markets to gather ingredients for Sunday dinner and the rest of the week, cook a fantastic meal and then crash. We try to talk about everything else, but the wine shop. It's the beginning of the holiday season for us. Reluctantly, the wine shop conversations squeak in somehow. Last night we talked a bit about my past career in this business.
As much as I am an ambassador and an owner of this business, I am just as much a consumer as you are. I like to shop around. I like to go into other wine shops and restaurants and talk to the staff. Maybe they can shed some light on a subject about which I am still foggy? Perhaps they have found my new favorite wine or beer hiding under my nose this whole time? They might just teach me a cool little tidbit about the Scotch or Tequila I've been sipping on for years. It's always great fun to get another perspective on a subject I hold so dear to my heart.
My last blog post was to heighten the awareness of a certain goodness that is Corzo Anejo Tequila. It got a great response and we sold a ton of it. Thank you! Initially, the idea of the post was to not "sell" the tequila, but to let you, the reader, know that tequila isn't just a "bad night in college" drink.
I must admit, I had my fare share of "bad nights" with hard liquor. You name the flavor, I've got a story to tell about it. It was only when I learned to sip the beverage and not shoot it, that I became amazed with the complexity of flavors that it offered.
Everyday, I get summoned to the Scotch shelf or the Tequila Shrine or Bourbontown to talk about what intrigues me. What little goodie have I found this week? What Scotch is going to blow my mind - below $100 a bottle? What Tequila is the most terroir driven in your opinion? You have a half bottle of Bourbon for over $50. Why is it so expensive? It's good. They're all good; hard to find little goodies that Mimi and I have searched high and low to get for you.
Sometimes, we whine about selling them because that means that we won't be able to drink them ourselves. On a rare occasion, the bottle on our shelf might be the last bottle in the state. Many of you look to me to figure out a way to find more of those hard to get items. I'm on it. I support the little guy. The little guy represents quality. The little guy puts his/her heart and soul into their product. The little guy represents a piece in all of us. When I decide to contact a supplier, I want to talk to the Winemaker, Chief Distiller, Master Brewer or even a Cellar Master. I want answers to my questions. I want to hear it from the source. I want a reason to believe in the product we sell to you. I want to know why I need to drink this Don Julio 1942 Tequila over the next. I want to believe in every savory sip of Ron Zacapa 23 year Rum I drink. I want to dream of the rolling green hills of Scotland in every ounce of Glendronach 15 year Revival I swallow. I want to know why I wake up in the middle of the night thinking about Hirsch Single Barrel 28 year Bourbon and why it's not available anymore. Why is High West Whiskey not available in Connecticut yet?
I need to make a few phone calls to people that can change things. It's clients like you to fuel store owners like me to make a difference in this state. Connecticut needs more artisanal brands. You fight for better nutrition in schools, right? You vote for the better representative in politics, right? You fight for better education for your children, right? You fight for your own opinion to be heard, right? Well, I'm listening. The master distillers are listening too, if I make a big enough stink about it.
I've worked in 7 liquor stores in this state, none of which gave two sh*ts about their customers. Actually, that's a lie. Mickey, at a neighborhood wine shop in Darien, taught me everything I need to know about customer service. I owe my life to him. Sidebar - If you want to really know, if it weren't for Mickey 18 years ago, I would've never gone down this path to meet my beautiful bride to be.
This is a fun business. Somehow, some way the fun was mistaken for a stiff, serious, snobby, stuffy and untouchable dynamic. Bullshit. Fun is fun. This is why we do tastings every single day. It's the only way you, the consumer, will learn. And, it's a great way to keep Mimi and I up-to-date and current with new releases.
The next time you're in ask me about what Scotch, Bourbon or Tequila I've been stashing away. I might just pour you an ounce or two while you shop.
P.S. This post is brought to you in part by Ardevol Anjoli Priorat & Corzo Reposado.
Pour. Taste. Drink.
The true adventures of a couple of oenophiles out to change the way your drink.
The true adventures of a couple of oenophiles out to change the way you drink.
Monday, November 22, 2010
Saturday, November 20, 2010
Thanksgiving
Thanksgiving is not my favorite holiday, I have to admit. So much cooking and cleaning and eating food that most of us don't enjoy any other time of year. It takes hours to prepare and minutes to consume. Hardly any time to be thankful, in my opinion. I've never really gotten it, nor gotten into it. Maybe the shrink down the block would like to take a whack at why I have such a reaction to this most benign of holidays, but suffice it to say, I'm not too down with the feast.
Mainly, it's about the turkey. I've never understood why we eat turkey only once a year. To be honest, I don't eat turkey any time of the year. This year, however, my family is coming from Florida, and they want turkey. The last time I cooked a turkey Frank Perdue was still alive and there was a pop up timer in the bird. That timer was genius. It convinced me that my turkey was moist and delicious, even if it was anything but. This year I chose an organic turkey, destined to be dry as a bone since it's missing that groovy little pop up device. I think dryness is part of the torture we suffer for effectively decimating an entire population for one gluttonous meal. The turkeys are on to us and in order to ensure maximum cardboard-like consistency they purposely run until the fat is rendered from their bodies . If ever there was a bird to bypass for flavor and moistness, the turkey is it.
Needless to say, a dry turkey goes well with wine. The reason is because in order to successfully build up enough moisture in your mouth, you have to have wine. Man does not produce enough saliva naturally to combat the parchedness of the turkey, so he created wine. Wine and a carbohydrate-heavy Thanksgiving go hand in hand. We need some wines with pretty decent acids to cut through the density of the rest of the meal. Maybe they'll even ward off the tryptophan coma that typically settles in about 30 minutes after your last bite. The selection so far includes 07 Prager Gruner Veltliner, 09 Robert Sinskey "Abraxas", 06 Merry Edwards Pinot Noir "Meredith Vineyard" and 04 Pahlmeyer Proprietary Red. This is subject to change, of course, but I'm pretty content with the choices so far. I plan to use my wine consumption to maximum effectiveness, thereby eliminating any chance the EMS will arrive because I'm choking to death.
Since I feel it would be inappropriate to post this, hopefully, funny blog post without some words of thanks, let me add them now. Lord knows I don't want you to think I'm always cantankerous and ungrateful. I'm very thankful for my family, especially Jeff and my girls. I'll miss having Victoria with us this year. Hopefully her host Mom will make her something yummy in Paris. I'm thankful that Saugatuck Grain & Grape has been well received. I'm grateful for all the people who frequent it daily. I'm thankful that I'm 48 and have a 35 year old fiance and not everyone growls at me when they hear about the age difference. I'm grateful to My Donald for completing my life, my SG&G family and for working so hard to learn this business. I'm thankful that we take nothing for granted, especially our health, and I will always be grateful to my parents for supporting me even when it may have been a challenge.
Happy Thanksgiving to all of you. Drink well and responsibly.
P.S. Say a prayer for all of our loved ones we'll be missing this year and a special shout out to my Dad as he begins his fight against the C monster.
Since I feel it would be inappropriate to post this, hopefully, funny blog post without some words of thanks, let me add them now. Lord knows I don't want you to think I'm always cantankerous and ungrateful. I'm very thankful for my family, especially Jeff and my girls. I'll miss having Victoria with us this year. Hopefully her host Mom will make her something yummy in Paris. I'm thankful that Saugatuck Grain & Grape has been well received. I'm grateful for all the people who frequent it daily. I'm thankful that I'm 48 and have a 35 year old fiance and not everyone growls at me when they hear about the age difference. I'm grateful to My Donald for completing my life, my SG&G family and for working so hard to learn this business. I'm thankful that we take nothing for granted, especially our health, and I will always be grateful to my parents for supporting me even when it may have been a challenge.
Happy Thanksgiving to all of you. Drink well and responsibly.
P.S. Say a prayer for all of our loved ones we'll be missing this year and a special shout out to my Dad as he begins his fight against the C monster.
Wednesday, November 10, 2010
To Kill Ya
For those of you who do not know, I'm a musician. My forte is guitar and singing. In my spare time, I write and record my own music in a humble studio that has been nicknamed "The Beat Factory". About 12 years ago, I set out to write an homage to my life style. I entitled it, "Been a Long Day". The opening line is, "Sommelier, bring my wine. It's been a long day with complete disregard of time." It has been my anthem, theme and signature track on every EP I have ever released. I have a few different versions of it. My latest version is my favorite. It creates a scene around someone sitting at their favorite relaxing venue, staring at that famous picture of Jim Morrison, topless, arms outstretched, with that animalistic and hungry look in his eyes. He's fearless, in juxtaposition to his fatigue. I have played this song at the end of my work day everyday for over a decade. It fuels me. But now, the devil on my shoulder demands a rewrite. I've found a new "lyrical" passion, Tequila.
My pulchritudinous fancy, Mimi, and I have painstakingly hand selected all of our products for our store. Pour. Taste. Drink. That is our motto and tag line. It's our lifestyle as well. It really should be "Pour. Taste. Drink. Learn.", because this is how we expand our knowledge and work in concert with each other and our customers. But three words are easier than four. Plus, The font size on our storefront sign would be really tiny.
Anyway, back to my devilish new friend, Anejo. He has a brother, Extra Anejo, and two cousins, Reposado and Blanco. Blanco has two nicknames, Silver and Plata. Tequila is not what it used to be. It's a whole new ball game now. Most may say they don't like Tequila. I believe that may be true for a couple of different reasons. Number one would be, "I hate Jose Cuervo." Number two would be, "It gets me into trouble". Ever been to Red Lulu's on a Saturday night? Just ask Jimmy.
How about some food for thought? Jose Cuervo is the most generic, mass produced, love-lacking, laboratory-infused, lifeless, creme de la crap you can get. Unfortunately, this country is force fed this as the best stuff in the world via the media. Get off it.
Tequila, REAL Tequila, is terroir driven. Its two distinct regions, highlands and lowlands, are apparent in every sip. Some of the Tequilas we have been sampling are as sexy, complex, delicate, aromatic and enticing as your favorite Scotch or Bourbon that you savour every night. The Jalisco highlands will ripen a much larger agave crop much quicker than the lowlands. This will result in a much softer, fruity, aromatic and delicate tequila. The lowlands offer a much more concentrated agave. It's smaller. It ripens at a slower rate, resulting in a spicier, more earthy flavor profile. Each distillery ages each Anejo, Reposado and Blanco differently within the laws of each classification. Blancos, or Silvers, are allowed to age in oak up to 60 days. Reposados are allowed to age between 60 and 365 days in oak. Anejos are permitted to age longer than 365 days up to two years. Then it gets a bit more complicated with Extra Anejo.
I'm not going to bore you with specifications. I want to entice you into the world of Tequila. I brought a line of Tequila into the store this week. Corzo Tequila. As I write this, I'm sipping on a snifter Corzo Anejo. The nose is floral with a touch of cinnamon, allspice and agave nectar. On the palate, there is buttered toast, smoked spanish paprika, honey, caramel and aleppo pepper. The finish is long, spicy and sexy with a touch of charred oak. This is a premier specimen of the type of highland Tequila that we carry in the store. It's 100% Blue Agave. Not Jose Cuervo. Not 51% some-sort-of-agave, 49% caramel color, cane spirits, added sugar and other miscellaneous crap and chemicals.
I honestly don't know how this new song will manifest itself. Tequila makes me happy and giddy. It warms my heart and soul. Jimmy would say that Tequila leaves us in a pile of laughter reminiscing about days gone by. As a songwriter that's antithetical to my craft. So, maybe my piano, Les Paul and my Marshall stack will continue to tell me what to play. They know best and balance my soul and music. That leaves Corzo Anejo to do the rest of the work, adding the spice to your life, the spring in your step, and the slack in your tie at day's end.
Pulchritudinous. pul (rhymes with dull) - krit -TUDE - in - us. Look it up.
Pour. Taste. Drink. Tequila.
My pulchritudinous fancy, Mimi, and I have painstakingly hand selected all of our products for our store. Pour. Taste. Drink. That is our motto and tag line. It's our lifestyle as well. It really should be "Pour. Taste. Drink. Learn.", because this is how we expand our knowledge and work in concert with each other and our customers. But three words are easier than four. Plus, The font size on our storefront sign would be really tiny.
Anyway, back to my devilish new friend, Anejo. He has a brother, Extra Anejo, and two cousins, Reposado and Blanco. Blanco has two nicknames, Silver and Plata. Tequila is not what it used to be. It's a whole new ball game now. Most may say they don't like Tequila. I believe that may be true for a couple of different reasons. Number one would be, "I hate Jose Cuervo." Number two would be, "It gets me into trouble". Ever been to Red Lulu's on a Saturday night? Just ask Jimmy.
How about some food for thought? Jose Cuervo is the most generic, mass produced, love-lacking, laboratory-infused, lifeless, creme de la crap you can get. Unfortunately, this country is force fed this as the best stuff in the world via the media. Get off it.
Tequila, REAL Tequila, is terroir driven. Its two distinct regions, highlands and lowlands, are apparent in every sip. Some of the Tequilas we have been sampling are as sexy, complex, delicate, aromatic and enticing as your favorite Scotch or Bourbon that you savour every night. The Jalisco highlands will ripen a much larger agave crop much quicker than the lowlands. This will result in a much softer, fruity, aromatic and delicate tequila. The lowlands offer a much more concentrated agave. It's smaller. It ripens at a slower rate, resulting in a spicier, more earthy flavor profile. Each distillery ages each Anejo, Reposado and Blanco differently within the laws of each classification. Blancos, or Silvers, are allowed to age in oak up to 60 days. Reposados are allowed to age between 60 and 365 days in oak. Anejos are permitted to age longer than 365 days up to two years. Then it gets a bit more complicated with Extra Anejo.
I'm not going to bore you with specifications. I want to entice you into the world of Tequila. I brought a line of Tequila into the store this week. Corzo Tequila. As I write this, I'm sipping on a snifter Corzo Anejo. The nose is floral with a touch of cinnamon, allspice and agave nectar. On the palate, there is buttered toast, smoked spanish paprika, honey, caramel and aleppo pepper. The finish is long, spicy and sexy with a touch of charred oak. This is a premier specimen of the type of highland Tequila that we carry in the store. It's 100% Blue Agave. Not Jose Cuervo. Not 51% some-sort-of-agave, 49% caramel color, cane spirits, added sugar and other miscellaneous crap and chemicals.
I honestly don't know how this new song will manifest itself. Tequila makes me happy and giddy. It warms my heart and soul. Jimmy would say that Tequila leaves us in a pile of laughter reminiscing about days gone by. As a songwriter that's antithetical to my craft. So, maybe my piano, Les Paul and my Marshall stack will continue to tell me what to play. They know best and balance my soul and music. That leaves Corzo Anejo to do the rest of the work, adding the spice to your life, the spring in your step, and the slack in your tie at day's end.
Pulchritudinous. pul (rhymes with dull) - krit -TUDE - in - us. Look it up.
Pour. Taste. Drink. Tequila.
Monday, November 8, 2010
Sundays
Jeff and I have one day off a week. That would be Sunday. We made a pact that Sunday would be "our" day, not a store or business discussion day. In order to preserve some semblance of romance in our young relationship, there has to be a sacred day just for us. Ironically, it is the day of the Sabbath, hence the sacredness attached to it, but our meaning of sacred has to do with valuing our personal life together and being a couple. We vow not to talk shop the whole day and we return to what it felt like when we were just giddy and carefree. Raise your hand if you believe that we adults ever feel carefree? It was a good try though, wasn't it?
This past Sunday we had the added bonus of earning back an hour of time due to the end of Daylight Saving's Time. The morning began on a rather jarring note, however, when our neighbors, clearly not understanding that it was 8AM not 9AM, decided to play with their children in their backyard. The problem is, they really don't have a backyard. Their house is so close to us that when they sneeze inside their house we say Gesundheit inside ours. Little Rocky (his real name) and his older brother, Bullwinkle (an educated guess), have no idea how to use their "inside voices" which results in us feeling as if they're playing at the end of our bed. Since little children are annoying, and it was clear that we weren't going to savor our extra hour, we got up and cleaned the house. My feeling is you layer pain upon pain at that point. Jeff made it marginally better by cooking us some bacon to go along with our vacuuming. Bacon makes everything better, if just for a moment.
Since we hadn't had a home-cooked meal in a week, we headed to Balducci's to purchase something that has made every attempt to come from a living thing, be it vegetable or animal. I lamented to my friend, Ian, not too long ago, that nothing resembling a vegetable has passed through my lips in well over a month. The resulting disturbances to my delicate constitution are noteworthy, so needless to say, I was gung ho to include some roughage in our meal last night. We bought steaks, baking potatoes and squash. Yum. Then we headed home to cook together and finish sampling some of the wines we'd accumulated over the last 24 hours. (Mea culpa to our friend, Bill, at leFarm, who in no way reflects our lousy eating habits prior to 8PM most nights. I'm going to write a whole blog on his scallop crudo next time. Holy shit!)
Tasting wines outside the confines of the store is very different for Jeff and me. There's more of a dance associated with it, less of a perfunctory ritual. We get to prepare our food side by side, tease each other with banter and savor the flavors of our wines without urgency. We also talk. You'd think that we'd have nothing else to talk about after spending 24/7 together, but Sundays we talk. To each other. It's lovely. While we were grilling the steaks last night we started uncorking our leftover wines. We had a fun line up and it led to lots of discussion.
We started with '07 Tikal Malbec/Bonarda "Patriota." Ian tasted us on this wine Saturday afternoon. It is so damn delicious and at $19.99 a great value. It has a smoky, berry nose but lots of concentrated cherry/berry on the palate. Yum! Then we moved on to '07 Palacios/Remondo "La Vendimia" Rioja. It's $13.99, people, and it's fantastic! Fresh, fruit driven Tempranillo/Grenache from Alvaro Palacios, who's very easy on the eyes. Next we tried '09 Torbreck Shiraz "Cuvee Juveniles" from Barossa Valley. It's actually a Grenache/Shiraz/Mataro blend made from ancient vines. Torbreck is one of the preeminent names in Australian wine and this is a great example at $21.99. Lastly, we moved onto a Pinot Noir. You'd think the Pinot would've been one of the first we tried, but you haven't tried Morlet Family Vineyards wines then. I'll concede that we tasted it too early. I'll concede that a Vinturi aerator would've helped as well. However, I was dying to try this blockbuster wine so we opened it. The '08 Jolie Coeur from Sonoma is a beast. It just quivers with seduction. I know that several years from now this bottle will have aged a little and given up some of its raw animality, but last night it was fun trying to tame it into submission. We still have half that bottle to try again tonight.
After we ate and drank ourselves into a food coma we fell into bed with full bellies and a satisfied grin on our faces. I'm a girl who's struggled with her weight all her life and has a fiance who's as thin as he is dewy and fresh in the morning. You'd think I'd be bitter. Ha! Not this girl! Jeff doesn't know it but I've secretly replaced his toothpaste with lard. In no time he'll weigh considerably more than I do and we'll still be dancing in the kitchen on Sundays. Maybe then he'll be able to dip me without dropping me on my head.
Sunday, November 7, 2010
A Taste Of What's To Come
My bookkeeper, Rachel gave me a challenge last week when she was doing the books. She told me we had to hit a certain number this week to really move things along. That number was twice what we've already been doing, but we didn't flinch. After all, isn't the point to grow the business? Uh, yeah! So, Jeff, Donald and I did our usual "rain dance" and got to work.
I don't know how to describe this phenomena, but I'll try. We've found that visualizing what we'd like to achieve seems to call those people to us who help us reach our goals. It's quite uncanny how words are not all we hear. We hear with our souls and we respond. We were discussing 3 bottles of '06 Domaine Bruno Clair Gevrey Chambertin Clos du Fonteny that we had on the shelves. At over $100 per bottle, they were a luxury, and we felt they needed a good home. So we focused our energy on psychically drawing that customer in the door. In the Friday crush that night this man walked in the door with his friend. Quietly, and without fanfare he grabbed the three bottles of Bruno Clair. It was so cool. We were giving silent high fives to each other all night.
Maybe that's the point of this blog. It isn't just about selling wine, beer and liquor, it's also about intention. We're here to make people happy and provide exemplary service. Because we do that we are able to manifest what we desire. The universe hears our prayers and delivers. The reason this seems to be true is because our intentions are honest. When one calls something to himself without clear intention, the universe answers for sure. But what you reap is typically a tougher lesson than expected and usually hurts quite a bit. This isn't meant to be preachy. In fact, it's my own life lesson. There are times when all the prayers in the world haven't helped me. When I've asked the universe for help in the past, it answered with a resounding message; you can have what you want but it's going to cost you in the long run. Why? Because my prayers were selfish or inauthentic.
Today, as SG&G starts its second month of business, I'm really grateful that I accepted the "cost" of my past entreaties to the heavens above, and can easily say that what I ask for today comes from a place of considerable humility. My intentions, and those of Jeff's, are indelibly written in our hearts with a permanent marker. I ask for others instead of myself. I throw open the doors everyday and I feel like the luckiest person on the planet to be alive and able to have this business. I'm surrounded by love and life, both wrapping around me like a long, lingering embrace, and it feels very, very gratifying.
I don't know how to describe this phenomena, but I'll try. We've found that visualizing what we'd like to achieve seems to call those people to us who help us reach our goals. It's quite uncanny how words are not all we hear. We hear with our souls and we respond. We were discussing 3 bottles of '06 Domaine Bruno Clair Gevrey Chambertin Clos du Fonteny that we had on the shelves. At over $100 per bottle, they were a luxury, and we felt they needed a good home. So we focused our energy on psychically drawing that customer in the door. In the Friday crush that night this man walked in the door with his friend. Quietly, and without fanfare he grabbed the three bottles of Bruno Clair. It was so cool. We were giving silent high fives to each other all night.
Maybe that's the point of this blog. It isn't just about selling wine, beer and liquor, it's also about intention. We're here to make people happy and provide exemplary service. Because we do that we are able to manifest what we desire. The universe hears our prayers and delivers. The reason this seems to be true is because our intentions are honest. When one calls something to himself without clear intention, the universe answers for sure. But what you reap is typically a tougher lesson than expected and usually hurts quite a bit. This isn't meant to be preachy. In fact, it's my own life lesson. There are times when all the prayers in the world haven't helped me. When I've asked the universe for help in the past, it answered with a resounding message; you can have what you want but it's going to cost you in the long run. Why? Because my prayers were selfish or inauthentic.
Today, as SG&G starts its second month of business, I'm really grateful that I accepted the "cost" of my past entreaties to the heavens above, and can easily say that what I ask for today comes from a place of considerable humility. My intentions, and those of Jeff's, are indelibly written in our hearts with a permanent marker. I ask for others instead of myself. I throw open the doors everyday and I feel like the luckiest person on the planet to be alive and able to have this business. I'm surrounded by love and life, both wrapping around me like a long, lingering embrace, and it feels very, very gratifying.
Wednesday, November 3, 2010
A Month Old
On Friday we'll be a month old. Boy, does time fly! Ha! Now I understand it when my daughters' pediatrician used to tell me that a baby learns everything they need to know in the first 5 years of life. When it comes to business, I think it's measured in months. I don't profess to know everything, by a long shot, but I know a helluva lot more than I did on Day 1. We went from "goo goo ga ga" to reciting the Declaration of Independence in front of the whole class.
This is a business where friendliness is the key element. We are expected, and rightly so, to remember the name of everyone who comes through the door, after their first time. It's stating the obvious to say this lends an air of familiarity, but it does, and it's critical. Personally, I find that a smile and a greeting to each and every person coming through that door helps make each one feel special. I know, for me, that my day gets a bit brighter when I can add even a minute or two of my sparkly Mimi-ness to someone's otherwise stressful day. Jeff too! He's got that sparkly shit down to a science. As a matter of fact, Jeff, Donald and I are just bubbling over with effervescence. All three of us were known for our happy, easy going personalities when we were growing up. I can see all the heads nodding vigorously out there in the blogosphere. That's up and down, people. Not side to side.
Jeff and I are also going through our own learning experience. After a year of being together every hour of each day, we're still together 24/7 but with a new pair of shoes. If you recall, baby shoes, back in the day, were sturdy and stiff. Supposedly, this was for ankle support. I have my doubts. To me it was bad science. Babies are flexible and rubbery. Sticking them in rigid shoes was counter intuitive to their learning to walk and express themselves. This analogy applies to Jeff and me as well. We're "learning to walk" in this business together. As we bounce around the store, careening off the walls, and finding our balance, we can't afford to be in stiff shoes. For one thing, our feet would hurt, but more importantly, our ability to walk at our own pace would be compromised. What looked and felt awkward and clumsy a month ago is now feeling more sure-footed.
So, let's everyone raise a glass to our first month in business and here's to many more months and years to come. Please come in and see us. We're the ones with the gleaming smiles plastered on our faces, ready to ask, "So, how was your day, darling," wen we see you. I wasn't kidding. We were all voted "most easygoing" in high school. Check our yearbooks! Well, don't check mine. I had a god awful Roseanne Rosanna Danna perm....but I WAS smiling.
Monday, November 1, 2010
Introducing the "better half"
Greetings. My name is Jeff. I'm the one who apparently gets blamed for "everything wrong". I don't mind it. It's a dirty job. But, somebody has to do it, right? Since 1992, I've been "blamed" for a lot of things in this business. I've been blamed for selling too many bottles of Verdejo, too many Belgian IPAs, too many bottles of Islay Scotch, too many Spanish Monastrell. This has been the broken record in my ear for the last 18 years. I also hear, "Why can't you sell the normal stuff that people drink?" In my mind, it's simple. The "normal stuff" doesn't excite me. It never has. I have never been the individual that goes along with the pack. I like to learn, develop my palate just so I can find incredible wine and beer. Scotch, bourbon, tequila and gin are all liquors that I'm passionate about as well. Unfortunately, I'm not going to touch on them in this post.
Lets talk beer for a moment. Ahhhh....beer. That little four letter word that a lot of people could call a curse word. One of the more common phrases I hear from people is, "I don't like beer." Really? Have you tried all of them? When I met my beautiful bride-to-be, she claimed she didn't like beer. Okay. What beer did she drink when she was forced to drink beer? Rolling Rock and Corona (no lime). That explains it. So, I asked her what she liked about Rolling Rock. I know that Rolling Rock is rather light and sweet for a "Pale Ale". That's what she liked about it. It was sweet. So, to continue my life-long mission to get people to drink better beer, I suggested a Westmalle Tripel. Hooked. Then we tried a few others that might have included Sierra Nevada Kellerweiss, Allagash Hugh Malone, Allagash White, Cosendonk Abbey Pale Ale and Delirium Tremens.
"I didn't even know these existed!" she said.
"No kidding." I muttered.
"These are REALLY good!" Mimi continued.
"You think so?" I said with a sarcastic smile.
"What else can you show me?" she said eagerly.
"Babe, there's a whole world of beer waiting for your approval."
On it went. We went to beer bars in Manhattan and Brooklyn. Then we flew out to Chicago to visit the Map Room for the clincher. "They really have beer bars?" Mimi asked. Of course they do.
I believe there are many people out there that think that they don't like real beer. I hear all of the excuses. It's too heavy. Beer gives me a hang over. I don't drink "dark beer". I'm sorry that you have had bad experiences with Budweiser, Miller Lite, Coors light and any of the other swill that has claimed to call itself quality beer. What you are drinking is primarily corn. Real beer won't have corn in it. It will have barley, hops, wheat, and a whole array of different malts. Real beer. Drink real beer, is what I say. I guarantee that you will find a beer that will change the way you drink. I did. Mimi did.
My suggestion is, the next time you're in, go to the back of the store, find a beer that appeals to you, then ask me about it. I'm on a mission to show you a whole new world of goodness. My name is Jeff. I will help you along the way. Happy trails, my friends. Enjoy your explorations.
Pour. Taste. Drink.
Lets talk beer for a moment. Ahhhh....beer. That little four letter word that a lot of people could call a curse word. One of the more common phrases I hear from people is, "I don't like beer." Really? Have you tried all of them? When I met my beautiful bride-to-be, she claimed she didn't like beer. Okay. What beer did she drink when she was forced to drink beer? Rolling Rock and Corona (no lime). That explains it. So, I asked her what she liked about Rolling Rock. I know that Rolling Rock is rather light and sweet for a "Pale Ale". That's what she liked about it. It was sweet. So, to continue my life-long mission to get people to drink better beer, I suggested a Westmalle Tripel. Hooked. Then we tried a few others that might have included Sierra Nevada Kellerweiss, Allagash Hugh Malone, Allagash White, Cosendonk Abbey Pale Ale and Delirium Tremens.
"I didn't even know these existed!" she said.
"No kidding." I muttered.
"These are REALLY good!" Mimi continued.
"You think so?" I said with a sarcastic smile.
"What else can you show me?" she said eagerly.
"Babe, there's a whole world of beer waiting for your approval."
On it went. We went to beer bars in Manhattan and Brooklyn. Then we flew out to Chicago to visit the Map Room for the clincher. "They really have beer bars?" Mimi asked. Of course they do.
I believe there are many people out there that think that they don't like real beer. I hear all of the excuses. It's too heavy. Beer gives me a hang over. I don't drink "dark beer". I'm sorry that you have had bad experiences with Budweiser, Miller Lite, Coors light and any of the other swill that has claimed to call itself quality beer. What you are drinking is primarily corn. Real beer won't have corn in it. It will have barley, hops, wheat, and a whole array of different malts. Real beer. Drink real beer, is what I say. I guarantee that you will find a beer that will change the way you drink. I did. Mimi did.
My suggestion is, the next time you're in, go to the back of the store, find a beer that appeals to you, then ask me about it. I'm on a mission to show you a whole new world of goodness. My name is Jeff. I will help you along the way. Happy trails, my friends. Enjoy your explorations.
Pour. Taste. Drink.
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